Jelita Mall
EMME Visioncare — Jelita Mall (Holland Road)
EMME Visioncare's practice at Jelita Mall is a professional primary eyecare provider on Holland Road, at the corner of Holland Road and Jalan Jelita in the Bukit Timah area. You'll find us at #02-17, on Level 2 of Jelita Mall, above the Cold Storage supermarket. We specialise in comprehensive eye examinations, children's myopia control, Orthokeratology (Ortho-K) night lenses, dry eye management and contact lens fitting, alongside a curated eyewear range — the same specialist care our practice is known for, now serving the Holland Village and Bukit Timah neighbourhoods. You'll be looked after by our optometrists, Shawn Au and Zoerin Tan, and our opticians, Karis Lim and Faith Chan, who help you choose, fit and adjust your spectacles and lenses.
Whether you live in the Holland Road and Holland Village estates, you're stopping by for a grocery run at Cold Storage, or you're a parent in the Bukit Timah area looking into myopia control for your child, our Jelita branch delivers specialist primary eyecare with the convenience your neighbourhood expects.
Getting here
Address: EMME Visioncare, 293 Holland Road, #02-17 Jelita Mall, Singapore 278628
By MRT
Nearest station: Holland Village MRT (CC21, Circle Line), roughly a 15-minute walk. Many visitors pair the train with a short bus hop — from Holland Village MRT (Exit A), walk to the Holland Road bus stops and take bus 7, 61, 75 or 165, which stop along Holland Road beside Jelita Mall. Sixth Avenue MRT (DT7, Downtown Line) is an alternative, with bus 156 towards the mall. We're also convenient for residents around Sixth Avenue, Farrer Road, Jalan Jelita, Holland Grove and the wider Bukit Timah area.
By Bus
Bus services along Holland Road stopping beside or opposite Jelita Mall include 7, 61, 75, 156 and 165. Alight at the Holland Road stop outside (or opposite) Cold Storage Jelita, and the mall entrance is a short walk away.
By Car
Jelita Mall fronts Holland Road at the junction with Jalan Jelita. The mall has its own car park, with the entrance off Holland Road. Parking rates and grace periods change from time to time — check on arrival or with the mall for current rates.
Complimentary parking: Driving to us? With any purchase at EMME Visioncare Jelita, we'll gladly give you a complimentary coupon for your first hour of parking at Jelita Mall. Just ask our team at the counter.
By Taxi / Ride-Hailing
Request a drop-off at Jelita Mall, 293 Holland Road. Most drivers know the location by its Cold Storage anchor. Take the lift or escalator to Level 2 and find us at #02-17.
Convenient for nearby neighbourhoods
Our Jelita branch is close to home for many families in the Holland area:
- Holland Grove and Jalan Jelita: right next door. Henry Park Primary School is just a few minutes away on foot.
- Ghim Moh: under 1 km away.
- Holland Village, Chip Bee Gardens and Buona Vista: about 1.5 km, a short drive or bus ride along Holland Road.
- Sixth Avenue, Farrer Road, Coronation and Bukit Timah: a short drive away.
No Holland Village parking hunt: Jelita Mall has its own car park, and we give a complimentary first-hour parking coupon with any purchase.
After school: we are open 10am to 8pm every day, so a children's eye check or myopia review can fit in after school, including for families from nearby schools such as Henry Park, Nanyang and Raffles Girls' Primary.
Specialist services at our Jelita branch
Everything below is available at Jelita Mall. Follow any link for full details:
- Comprehensive eye examination
- Myopia control for children
- Ortho-K (orthokeratology) lenses
- Children's eye exams (paediatric eye checks for kids)
- Progressive spectacle lenses
- Occupational, office and computer lenses
- Anti-fatigue lenses for digital eye strain
- Prescription sports sunglasses
- RGP and specialty contact lenses (including keratoconus)
- Contact lens fitting: daily, monthly, toric, multifocal and coloured contact lenses
- Dry eye management
- Spectacles & eyewear
- Designer spectacle frames and sunglasses (see our brands below)
- Kids' spectacles and sunglasses: Lipo Kids (designed to work with myopia control lenses), Ray-Ban Junior and Oakley Youth
Eye checks near Holland Road
Our optometrists, Shawn Au and Zoerin Tan, do comprehensive eye exams at Jelita Mall, a short walk from Holland Village and Bukit Timah. Each exam covers your prescription, how your eyes focus and work together, and your eye health, with an OCT scan when needed.
Kids' eye checks and myopia control
We see children for eye checks, myopia assessments and myopia control. Options include Stellest, MiYOSMART and ZEISS MyoEase spectacle lenses, MiSight 1 day and ACUVUE Abiliti 1-Day contact lenses, and Ortho-K. We measure eye length on our ARK Biometer and track it at every review.
Lenses for work and screens
Our opticians, Karis Lim and Faith Chan, fit progressive lenses (Nikon SeeMax Ultimate Z, Essilor Varilux XR, ZEISS ClearMind), plus office and anti-fatigue lenses from Essilor, ZEISS, HOYA, Nikon and Shamir.
Prescription sports sunglasses
Our opticians fit prescription sports sunglasses from Oakley, Rudy Project and Maui Jim. See prescription sunglasses →
Contact lenses: coloured, multifocal and specialty
We fit daily, monthly, toric, multifocal and coloured contact lenses, plus RGP and specialty lenses for keratoconus and irregular corneas.
Designer eyewear brands at Jelita Mall
Our Jelita branch carries a curated range of designer spectacle frames and sunglasses, and our opticians will help you find a frame that suits your face, prescription and lifestyle.
- Handcrafted and minimalist: LINDBERG, DITA and MASUNAGA
- Luxury and fashion: Linda Farrow, Oliver Peoples, Tom Ford, Saint Laurent (YSL), Gucci and Montblanc
- Heritage and street style: MOSCOT, BAPE and Yellows Plus
- Sunglasses and sports: Ray-Ban, Oakley, Maui Jim and Rudy Project
- Kids: Lipo Kids, Ray-Ban Junior and Oakley Youth
- Contact lenses: ACUVUE, alongside other leading contact lens brands
Ranges change, so WhatsApp us at 9383 8569 to check a specific model before you visit.
Diagnostic equipment at our Jelita branch
Our Jelita Mall practice is equipped with advanced diagnostic technology that goes beyond a basic vision check — helping our optometrists detect early signs of eye disease, fit contact lenses precisely, and track changes in your eye health over time.
Optovue Autofusion OCT
The Optovue Autofusion is a fully automated OCT and fundus imaging system. With a single tap, it aligns, focuses and captures detailed 3D scans of both the macula and optic nerve — giving our optometrists a clear view of retinal thickness, nerve fibre layers and early structural changes linked to glaucoma, macular degeneration and other sight-threatening conditions. The scan is quick and non-invasive, and fits comfortably into a standard comprehensive eye examination.
Medmont Meridia Corneal Topographer
The Medmont Meridia maps the shape and curvature of the cornea with wide, limbus-to-limbus coverage. It's central to precise contact lens and orthokeratology (Ortho-K) fittings, and helps detect corneal irregularities such as keratoconus at an early stage. The Meridia also doubles as a dry eye assessment tool — measuring tear film quality, tear meniscus height and meibomian gland structure — so we can diagnose and manage dry eye with more precision.
ARK Biometer Combo
The Essilor ARK Biometer Combo brings together three measurements in one device: autorefraction (an objective starting point for your glasses or contact lens prescription), keratometry (corneal curvature, used for contact lens fitting), and optical biometry (axial length of the eye). This last measurement is particularly useful for tracking myopia progression in children and monitoring how the eye is growing over time — an important part of our myopia management programme.
Meet the team
You'll be seen by optometrists and opticians with registration under Singapore's Optometrists and Opticians Board (OOB).
Swipe to see more →
Shawn Au — Founder & Optometrist
Dip. Optom (S'pore) · Opticianry Competency (Dispensing & Refraction) · Full Registration, Optometrists and Opticians Board
With over 25 years in eye care, Shawn specialises in children's myopia control, Ortho-K, progressive and occupational lenses, contact lenses, comprehensive eye examinations and prescription sports sunglasses, and is known for his patience with children during Ortho-K fittings. He speaks Mandarin and local dialects.
Zoerin Tan — Optometrist
Specialist Diploma in Community Optometry · Dip. Optom (S'pore) · Full Registration, Optometrists and Opticians Board
Zoerin brings six years of optometry experience and a strong community eye-health focus, with a calm, reassuring approach that suits first-time and anxious patients.
Karis Lim — Optician
Opticianry Competency (Dispensing & Refraction) · Full Registration, Optometrists and Opticians Board
A qualified optician since 2008, Karis brings more than a decade of eyewear-fitting and optical-dispensing expertise to help you choose frames and lenses suited to your prescription and lifestyle.
Faith Chan — Optician
NITEC in Opticianry · Provisional Registration, Optometrists and Opticians Board
Faith assists with vision assessments and frame and lens guidance while completing her Work-Study Diploma in Opticianry at ITE College East.
Find us
EMME Visioncare Jelita Mall
293 Holland Road, #02-17 Jelita Mall
Singapore 278628
Tel: (65) 9383 8569
Email: jelita@emmevisioncare.com
Book a fitting | Get directions on Google Maps
Opening hours: 10:00 AM to 8:00 PM daily
Frequently asked questions
Where exactly is EMME Visioncare at Jelita Mall?
We're at #02-17 on Level 2 of Jelita Mall, 293 Holland Road, Singapore 278628 — at the corner of Holland Road and Jalan Jelita, above the Cold Storage supermarket.
Who are the optometrists and opticians at your Jelita branch?
Our optometrists at Jelita Mall are Shawn Au, founder of EMME Visioncare, and Zoerin Tan. Our opticians are Karis Lim and Faith Chan. All are registered with Singapore's Optometrists and Opticians Board.
What is the nearest MRT to your Jelita branch?
Holland Village MRT (CC21, Circle Line) is the nearest station, about a 15-minute walk. From Exit A you can also take bus 7, 61, 75 or 165 along Holland Road to the stop beside Jelita Mall.
Is there parking at Jelita Mall?
Yes. Jelita Mall has its own car park with the entrance off Holland Road. With any purchase at EMME Visioncare, we'll give you a complimentary coupon for your first hour of parking. Just ask our team. Parking rates and grace periods change from time to time, so check on arrival.
Do you offer children's myopia control and Ortho-K at the Jelita branch?
Yes. We provide children's myopia assessments, myopia control and Ortho-K (night lenses) at Jelita Mall. Call or WhatsApp (65) 9383 8569 to arrange a consultation.
Do you do eye checks for kids at Jelita Mall?
Yes. Our optometrists do paediatric eye checks for children at Jelita Mall, including vision and prescription tests, eye health checks and axial length measurement to track myopia. We also fit kids' spectacles and sunglasses from Lipo Kids, Ray-Ban Junior and Oakley Youth.
Is EMME Visioncare near Holland Village and Bukit Timah?
Yes — we're on Holland Road, between Holland Village and the Bukit Timah residential belt, a short bus ride or walk from Holland Village MRT. It's a convenient option for specialist primary eyecare — eye exams, myopia control, Ortho-K and eyewear — for residents around Holland Road, Holland Village and Bukit Timah.
Do I need an appointment, or can I walk in?
We recommend booking ahead so we can set aside enough time for a full eye examination — call or WhatsApp (65) 9383 8569.
Do you have another branch?
Yes — our Cathay branch beside Dhoby Ghaut MRT serves the city-centre and Orchard area. You can find all our locations and book on our contact page.
What diagnostic equipment do you use at the Jelita branch?
Our Jelita branch is equipped with the Optovue Autofusion OCT for retinal and optic nerve scanning, the Medmont Meridia corneal topographer for contact lens/Ortho-K fitting and dry eye assessment, and the Essilor ARK Biometer Combo for autorefraction, keratometry and axial length measurement. See our diagnostic equipment section above for details.
Which designer frame brands do you carry at Jelita Mall?
Our Jelita Mall branch carries spectacle frames and sunglasses from LINDBERG, DITA, MASUNAGA, Linda Farrow, Oliver Peoples, Tom Ford, Saint Laurent (YSL), Gucci, Montblanc, MOSCOT, BAPE, Yellows Plus, Ray-Ban, Oakley, Maui Jim and Rudy Project, plus Lipo Kids, Ray-Ban Junior and Oakley Youth for children. For contact lenses, we carry ACUVUE alongside other leading brands. Ranges change, so WhatsApp us at 9383 8569 to check a specific model.
Can I get RGP or scleral lenses fitted at Jelita Mall?
Yes. Specialty contact lens fitting is available at EMME Visioncare, #02-17 Jelita Mall, 293 Holland Road, open daily 10am–8pm. Appointments are recommended; book via WhatsApp 9383 8569.
Do you fit coloured and multifocal contact lenses?
Yes. At Jelita Mall we fit daily, monthly, toric, multifocal and coloured contact lenses (with or without power), as well as specialty RGP and scleral lenses. Every fitting starts with an eye health check, and first-time wearers get trial lenses and training in insertion and lens care.
Book your comprehensive eye check at Jelita Mall
Call or WhatsApp (65) 9383 8569, or book online.
What our Jelita clients say
★★★★★ 5.0 on Google · 200+ reviews for EMME Visioncare Jelita Mall
In their Google reviews, patients describe our founder and optometrist Shawn Au as patient and good with children, with thorough eye checks that are clearly explained, honest advice with no hard selling and caring follow-up after you collect your glasses. Optometrist Zoerin Tan is praised for thorough checks and patience with questions.
“Shawn took his time to do a very thorough examination and, more importantly, explained everything to us in a way that was easy to understand.” — Parent, Google review
“No pushy sale; straight to the point.” — Google review
“Thank you to Zoerin for the thorough eye checks and her patience in answering all my questions.” — Google review
“Very good service. Attended by Karis who was very friendly and professional.” — Google review